LONDON UK 31ST JULY 2016: Tom Percival, the first finisher. The Prudential RideLondon-Surrey 100 Sportive in London 31st July 2016 Photo: Bob Martin/Silverhub for Prudential RideLondon Prudential RideLondon is the world’s greatest festival of cycling, involving 95,000+ cyclists – from Olympic champions to a free family fun ride - riding in events over closed roads in London and Surrey over the weekend of 29th to 31st July 2016. See www.PrudentialRideLondon.co.uk for more. For further information: media@londonmarathonevents.co.uk